如何使用谷歌搜索控制台（谷歌站长工具）

在此博客中，我们将涵盖您需要了解的有关 Google 网站管理员工具或现在称为 Google 搜索控制台的所有信息，以及您真正想要确保使用此免费帐户的原因是因为当 Google 抓取时您的网站 他们会给您一份报告，告诉您他们喜欢什么，他们不喜欢您的网站 这样您可以使用这些信息来改善您的网站 提高其性能并帮助它在搜索结果中排名更高 所以在这里我们会仔细看看在 Google Search Console Tools 的不同部分，以便您了解每个部分的内容以及如何从中受益以及如何使用它 首先，您需要设置您的帐户，这对您来说非常快速且轻松首先登录您的 Google 帐户，一旦您进入 Google Search Console 工具，您可能已经拥有该帐户，您只需在此处插入您的 URL 并在添加 Google 想要知道的属性后点击立即添加属性如果您实际上是该网站的所有者，那么他们会给您一些方法来实际验证所有权 他们会给您的第一个选项推荐的选项是上传一个 HTML 文件，这样您就需要要做的是单击要下载的文件，然后您可以通过 FTP 登录，或者您可以登录到文件管理器，您可以通过您的主机帐户通过您的 cPanel 访问该文件管理器上传此 HTML 文件，然后您可以通过以下方式验证您拥有该网站单击他们在第 3 步中为您提供的链接，然后如果您觉得上传该 HTML 文件不方便，您现在可以单击下面的验证，他们确实为您提供了一些您也可以使用的替代方法您将能够向您的网站添加元标记 您可以登录到您的域名提供商 如果您已经设置了 Google Analytics，那么一个简单的方法就是连接您的帐户，他们将能够看到跟踪代码已经存在也有或使用 Google tag man 所以无论哪个你使用的选项并不重要，所以选择你觉得最舒服的那个，你可以在最快的时间内完成，但是一旦完成这一步，你的计数就准备好了，你可以开始了，所以让我们继续走吧通过您的 Google Search Console Tools 帐户，现在您的帐户已经设置完毕，您将看到您的 Google Search Console 仪表板，这将使您大致了解您的网站正在发生什么，并向您展示任何需要您注意的事情所以在顶部和我们的新的和重要的这将指出谷歌向您发送的任何消息应该引起您注意的任何问题，以便您可以调查这些问题并采取行动以确保您增加您的网站排名更高的能力您将在当前状态下方看到一些区域它会让您知道他们是否已抓取您的网站以及他们是否在抓取过程中发现任何错误这样您就可以解决任何问题e 问题，以便下次他们抓取您的网站时将得到解决，并且他们可以在搜索分析下索引更多您的网站，您将能够更多地了解您的网站出现在搜索结果中的频率，并查看有关该网站的更多信息但我们稍后也会深入了解更多内容，然后在这里您可以提交站点地图，如果您有已提交的站点地图，它会通知您，以及该站点地图的进展情况花几分钟调整您在 Search Console 帐户中的设置确实值得，这样您就可以使用此帐户收到更好的信息，因此您会注意到在右上角有一个设置图标，当您单击该图标时，您我们提供了几个不同的选项，所以我想一一介绍这些，这样您就可以看到您实际需要设置的内容，如果您希望这些都是相对快速的更新，那么您可以和我一起做，所以我们'我们将从搜索开始h console preferences now here 这是你要启用或禁用电子邮件通知的地方，所以你绝对要确保你有你的电子邮件通知，因为这样当谷歌抓取你的网站时，如果他们发现任何错误，他们将通过电子邮件发送你这样你就不必登录只是为了看看他们是否给你发了任何消息所以绝对确保你已经设置了现在下一个选项是网站设置现在这是一个非常重要的地方我们想设置我们的首选域，默认选项是不设置首选域，但这是你想告诉谷歌你是否希望你的网站的 WW 或非 WWW 版本成为你的主要网站的地方所以选择您希望成为首选域的那个，然后单击保存。执行此操作时，您将收到一条消息，说明设置首选域的过程的一部分是验证您是否也拥有另一个域非 WWW 版本和这样做的原因是因为谷歌实际上将您网站的两个版本视为两个不同的网站，因此您将经历我们之前经历的相同过程，然后您可以选择是否希望谷歌限制它们抓取的频率你的网站，或者如果你只是想让他们决定，所以我更愿意让他们决定看看下一个我们有地址的变化，所以这不是你一开始需要做的，但在在您决定更改域名的情况下，这将为您提供一份核对清单，其中包含您需要做什么才能真正通知 Google 您正在更改您的域名，以便您来到这里它将为您提供不同步骤的核对清单您可以在此处直接向 Google 提交更改地址请求 接下来是 Google Analytics 属性 现在您可以从任何分析网站的列表中进行选择你的属性已经在您的帐户中进行了设置，所以如果您有多个，您会在这里看到它们，如果您只有为该特定站点设置的一个将列在此处，所以我将继续并选择此处列出的一个，我将点击保存它只会要求您确认点击确定，就是这样，现在您已将您的 Google 搜索控制台帐户与您的 Google Analytics 帐户相关联，让我们看看接下来我们有用户和财产所有者因此，如果您想添加可以帮助管理您的帐户或能够查看信息的其他人，您当然已经成为该帐户的用户，您可以在此处添加他们，所以您要做的就是输入他们的 gmail 帐户，然后您就可以选择他们是否拥有完全权限，他们几乎可以做您可以在该帐户上做的事情，或者您是否想限制它，所以如果您想查看特定角色不同的用户有你可以点击这里链接' 我们会具体告诉您什么可以访问，什么不能访问 下一个是验证详细信息 现在这是我们已经完成的 这只是让您知道当有人尝试验证帐户时是否失败 是否超出范围以及他们是如何验证这个网站的所有权的 这里最后一个是 associates 所以这是如果你想添加任何新的关联用户 所以如果你想拥有一个与你的网站关联的应用程序并且让我们说您希望 Google 在某些情况下将用户直接发送到网络应用程序而不是您的网站，这将帮助您在此处进行设置，您可以看到这里只有一些设置，您真的只需要更新它需要一两分钟才能完成，但如果您在我们前进时遇到困难，或者当您在此处设置任何这些设置时，现在可能会有所不同，您可以单击此处的此帮助图标和此正在去将您直接带入搜索控制台帮助，您可以在其中输入不同的问题，它会向您展示所有文档，因此如果您还需要更多帮助，这是一种非常快速的查找答案的方法，现在可以在导航栏让我们从消息部分开始，现在 Google 可以向您发送各种消息，这些消息确实会提醒您 Google 发现的任何问题，同时也会为您提供有关如何改进网站的提示，以便这也将有助于提高您的排名，因此我们再次研究了如何在向我们发送消息时通过电子邮件通知 Google可能只有您了解它的重要性，如果他们发现您网站上的错误增加，Google 会通知您，所以假设您有大量 404 错误或页面未找到错误，那么他们会通知您，所以您你可以去看看问题是什么并解决它你可能知道拥有一个适合移动设备的网站是多么重要，如果谷歌检测到显示你的网站和移动设备有任何问题，他们也会通知你在您的帐户中以及 Google 出于任何原因实际上无法访问您的网站他们会让您知道他们试图抓取该网站但我们没有成功所以您可以调查他们可能没有的原因如果您的网站有任何恶意软件或被黑客入侵，他们能够实际抓取您的网站，他们还会通过您的帐户通知您，以便您可以快速解决该问题，并确保您的网站不会在搜索引擎排名和当然，您也不会伤害任何访问者，因为谷歌在发现问题时会让访问者知道，因此您想确保尽快解决问题，现在您还可以收到针对你的网站来自谷歌e 同样，如果他们发现您违反了任何准则，那么他们会通知您并手动处罚您的网站，但这让您有机会了解此手动操作，它允许您进入并修复任何可能违反条款的问题，然后您就可以提交您的网站以供重新考虑请求，这样这将告诉谷歌您已经解决了他们发现的任何问题，这是让他们知道您的一种方式我们正在努力解决问题并要求他们为您的站点重新编制索引，所以这只是您可能收到的一些消息的一个想法，但接收这些消息非常重要，以确保您能够快速解决问题，并且在您遇到问题时收到来自谷歌的任何消息，他们通常会给你详细的步骤，告诉你如何根据他们的建议采取实际行动，或者他们至少会为你提供一个有价值的链接，将你带到正确的地方在我的搜索控制台帐户中回答如果我作为新帐户单击消息，我已经收到一条消息，那就是改善我当前正在设置帐户的网站的搜索结果，你会注意到它实际上会引导我完成我们在这里经历的一些步骤所以它要求我添加我网站的所有版本我可以选择我喜欢的版本我可以选择我们实际要采取的目标国家看看我可以在站点地图中添加一些用户等等，所以这将引导我完成设置我的首选项的实际步骤，并确保如果我返回我现在可以从我的帐户中取出所有内容我可以在这里看到，正如我们刚才所做的那样，我添加了我的 Google Analytics（分析）帐户，现在它向我发送一条消息以通知您，因此无论何时您有消息，它们都会出现在左侧的消息部分中，我们有四个主菜单项我们有搜索外观搜索流量Google 索引和抓取，所以我们将一一查看，现在每个都有几个不同的子菜单，每个子菜单解决不同的问题，所以我们将从这里的搜索外观开始，这部分确实可以帮助您控制您的网站如何尽可能多地显示，因此您会注意到这里的这个小信息按钮，这将使您大致了解您可以使用此部分做什么，因此您可以看到这将向您展示任何问题你的标题实际上显示它会帮助你看这个片段所以你的描述它也会让你看你的网站链接所以任何在搜索结果中显示为额外页面的东西搜索者可以快速跳转到而不必去主如果您有 Rich Snippets 来展示事件或评论，它还会讨论您的 URL，因此您可以在本节中做很多事情，所以让我们从第一个开始，这里的第一个是结构化数据，现在是结构化数据 h 让 Google 了解您的网站实际上是关于什么的，并帮助它显示 Rich Snippets 和搜索结果，所以这是您想要向您的网站添加结构化数据标记的时候，这是您可以访问 gaming org 的地方，您可以查找类型您拥有的内容和代码中您可以在此架构中添加以告诉 Google 您的内容是关于什么的，它还会影响他们实际显示您网站的方式，因此这可以给您带来优势，因为假设您有事件而不是仅仅有用户直接进入您的活动页面，它实际上可能直接在搜索结果中显示日期和活动名称 对于评论和产品，您的数据可以通过不同的方式显示在搜索结果中，因此结构化数据实际上可以在你的网站，他们会在这里展示，他们会让你知道他们是否发现了任何问题，或者你是否可以做些什么来改进它，因为这个网站没有任何结构化数据在这一点上，他们正在为您提供一些额外的信息，告诉您去哪里弄清楚这是关于什么的，以及您如何在您的网站上实际实施它，现在下一个是丰富的卡片，这实际上是谷歌的新东西现在正在测试所以如果你看这个我们有我们在谷歌中都熟悉的标准结果我们有丰富的片段你可能熟悉他们在这里给出了食谱的例子他们实际上展示了他们显示描述的 URL，但随后他们有一张小图片，你可以看到他们有评论显示它告诉你实际制作食谱所需的时间，现在他们正在测试的是丰富的卡片，所以这非常相似到 Rich Snippets 但显示已更改，所以现在它显示食谱的图像 网站显示的食谱名称 评论制作食谱需要多长时间，然后用户可以水平滚动浏览这些不同的食谱就像他们想要的一样，所以它只是显示相同数据的一种不同方式，现在它只用于许多类别，所以这个网站目前并不真的需要使用丰富的卡片，但如果你正在使用一个有食谱或电影的网站 像这样的不同事件 您可能会从丰富的卡片中受益 现在数据荧光笔是我们要看的下一个 现在这是一个非常巧妙的功能 因为这是一个让如果您要显示评论，或者您将要显示评论，那么还有许多其他数据将被查看，以便您可以在下面看到我相信您已经看到了其中一些搜索结果直接在搜索结果中的评论在这里显示即将发生的事件，所以这将帮助您直接在搜索结果中显示该数据，所以即使假设您在搜索结果中排名第 3 或第 4，您仍可能获得更高的点击-通过率可能比上面的那些结果你因为你有额外的债务你有吸引注意力的评论的星星你有吸引注意力的事件列表所以确保列表实际上从所有其他搜索结果中脱颖而出你可以体验更高的点击率即使你在第一页上的排名较低，因此该页面允许您做的是直接在您的网站上标记数据，只需突出显示并告诉谷歌这些信息是什么，然后它就会知道这些信息，他们可能会选择显示它在搜索结果中，所以我可以做的是单击开始突出显示按钮，然后我可以进入我的主页 如果我有特定文章或活动页面，我可以插入内页 我可以直接在此处插入，然后我想选择类型我将要分享的信息所以在这里我可以从文章评论活动中选择我有本地企业列出了电影产品餐厅软件应用程序电视剧集所以你可以看到哟你可以直接在搜索结果中显示很多不同的信息，所以在这里我将引用一篇特定的文章然后我只是要标记这个页面现在你可以选择在其他页面中标记这个页面就像它会让你选择那些其他页面并自动在这些页面上应用相同的设置现在它会做的是它会在网站上显示实际的文章所以你可以做的就是在这里突出显示不同的部分所以我会突出显示标题然后它会给我一个下拉列表我可以告诉谷歌我突出显示的内容所以在这里我要说标题然后你会注意到它会在右侧这里添加如果我想添加图像 如果我想添加类别 如果有评级 那么假设这里有一篇关于特定软件的文章并且它有不同的评论我需要做的就是现在发布的信息我可以突出显示页面上的评论然后选择t 评级，就像我为标题所做的一样，也有投票，所以我要做的是我要通过并且我想突出显示作者我可以通过的发布日期并选择一个特定的图像让我们看看只是选择图像作为示例，我可以选择它，这将突出显示该文章的主图像，这样可能会影响它的实际显示方式，然后当我完成后，我可以简单地单击发布，然后正如您在这里看到的那样告诉您您实际发布了哪些页面您实际上已经提交给谷歌的哪些数据因此谷歌现在将更好地理解这些页面的内容并可能选择在搜索结果中以不同方式显示它可以增加您获得的点击次数到您的网站，所以让我们现在看看 HTML 的改进，如果您在这里进行了全新设置，它可能还没有时间抓取该网站并能够在您的帐户中显示信息，但这里将要发生的是 Google他们会查看您的 HTML，他们会查看您的元标记，他们会显示他们发现的任何错误，因此如果他们发现重复的标题或重复的描述或太长的标题，例如他们看到的任何问题将直接在此处显示这些，这样您就知道哪些需要修复您可以更改太长的标题更改彼此重复的标题然后它将帮助您提高排名现在接下来您有网站链接所以如果您不熟悉站点链接 如果您在搜索结果中看到站点链接，您会看到文章或网站的主标题 您会看到 URL，您会看到描述，然后您会看到其他几个该研究结果下方的链接，这些链接通常会将您链接到网站上的其他热门页面或相关页面，因此现在您无法直接影响这些特定的网站链接，您无法告诉 Google 您想要显示哪些链接，但您可以在这里做的是在你的ite 链接部分是你可以告诉他们你不希望他们出现哪些页面，所以如果例如有一个特定的页面你不喜欢它你真的不想将用户发送到那里有更多相关信息你可以抓住那个 URL，你可以把它扔到这里来降级这个特定的网站链接，这样你就可以让谷歌知道这不是与观众分享的最佳结果，现在加速移动页面是搜索外观下的最后一部分，这又是关于显示的为移动用户提供更好的页面，所以如果他们发现您的移动页面有任何错误，他们会在此处通知您并给您建议，但这也会让您指定他们称为 amp 加速移动页面的特定页面，所以这些页面让我们假设您有两个页面，其中一个要呈现给使用台式机的任何人，而不是任何一个使用移动设备的人，而移动设备的页面加载速度更快，它们可能放置的图形更少有点不同，但它们确实意味着加载速度非常快并且在移动设备上看起来不错，因此这允许您指定这些页面并将用户定向到这些页面，因此这将有助于确保您符合 amp 标准使用您的页面，您可以完成开始使用 amp 的过程，这样做将确保您将网站设计为适合移动设备，并确保您将出现在搜索结果中对于移动用户，与其失去您可能从这些用户那里获得的所有流量，不如让我们继续前进并转到搜索流量部分，这部分显然与您在网站上收到的搜索流量有关的所有信息，以及它为您提供了很多有价值的信息，您可以使用这些信息来真正提高您的排名和流量以及您网站上发生的一切，所以让我们一一处理这些小节n 现在让我们从第一个搜索分析开始，如果您刚刚设置帐户，Google 还没有机会处理您的流量，因此它无法显示信息，但随着 Google 开始能够显示您的信息您将获得所有不同搜索分析的图表，但您将能够对其进行自定义，以便您可以真正深入到特定页面，您可以实际比较不同的页面，这将告诉您如何可以改善您网站上的内容，所以让我们看一个示例，假设我们想查看特定的查询，我们可以在此处插入特定的关键字，然后我们可以查看我们可以查看的这些特定关键字实际获得的点击次数印象数，这是您的网站实际显示在搜索结果中但不一定实际被点击的次数，那么您拥有点击率，所以这是比较您的 cli cks 与你的印象相比，你的链接在显示时被实际点击的时间百分比，然后它会根据你正在寻找的时间范围告诉你你的平均排名在搜索结果中的平均位置，所以在这里如果正如我提到的，我们正在寻找特定的关键字我们可以在这里做到这一点我们也可以点击页面，所以如果你想寻找一个特定的页面，你想看到为你的网站带来流量的热门页面，你可以这样做在这里，但如果您想查看进入您网站的热门关键字，您现在可以搜索查询，如果您定位到特定国家或更好的是，假设您在此处定位了多个国家，您可以过滤那些国家您实际上想要提供您想要定位的服务，您还可以看到大部分流量来自何处您还可以比较设备有多少用户实际使用他们的移动设备找到您的网站，然后搜索类型一个如果他们在网络搜索结果中找到您的内容，他们是通过图像或视频找到您的网站，所以这会告诉您人们实际上是如何访问您的网站的，然后如果您正在寻找特定的数字，您当然可以查看日期范围所以如果你想回到过去 30 天或者你想比较过去 60 天或者你去年的位置，当你实际显示你可以点击的信息时，你现在可以比较所有这些数据关于点击次数、印象、点击率和位置，正如我们所讨论的，然后图表将更新，它将向您显示所有这些信息，所以让我们看一下实际设置在这里的网站，所以我们在这里寻找具体的查询，我们只想看看给网站带来流量的顶级关键字是什么，它会在下面列出所有关键字，但由于我已经检查了点击次数、印象和位置，它会向我显示所有这些信息在这些关键字旁边，所以我可以看到这个特定关键字的 457 次展示，我从中获得了 117 次点击，我的平均位置大约是两个半，所以我看起来可能在位置 1 和 4 2 和 3 之间波动所以我现在可以为该网站带来大量流量，这些信息很有用，因为您可以从进行这些搜索和过滤中真正获得很多好处首先比较不同的页面，尤其是点击率让我们说你已经非常努力地创建非常有价值的信息并且您认为自己的帖子非常棒但是您看到这里的点击率非常低您得到了很多印象页面实际上排名但人们不是'点击它，这样您就可以返回并调整页面，以便您可以提高点击率这可能就像更改标题或更改描述一样简单，以便它更相关或更吸引人 我也喜欢使用此工具的原因是当我查找查询时，我会寻找哪些是推动流量的热门关键字，有时我会找到我无意尝试排名的关键字但他们仍在推动流量，所以假设我在第二页上找到了一个我实际上稳定排名的关键字，但我没有为此付出任何努力，所以现在只需要付出更多的努力来实际尝试排名该页面更高我可以获得一些额外的反向链接我可以更好地优化该特定页面然后我可以看到流量显着增加而不需要很多努力所以这是使用你已经必须增加的内容的好方法您的排名并增加您获得的流量，最后，如果我发现任何我认为与我的实际内容无关的关键字，我确实想返回到我的页面，我想确保我适当地优化它，我确保我删除了任何导致我为不真正相关的关键字排名的东西，这很重要的原因是因为我想确保我的跳出率尽可能低，而跳出率是实际来的人数到你的网站然后立即离开，因为这不是他们要找的东西，他们不会在网站上花时间，所以如果你对不相关的条款进行排名，你希望尽可能地减少它，因为谷歌确实考虑到了在对您的网站进行排名时也要考虑您的跳出率好吧，所以这绝对是您要花一些时间并从中获得一点乐趣的地方，但是如果您有全新的帐户，您会发现它不会显示任何信息，这可能是因为它没有抓取您的网站，它还没有出去并找到数据，因为您刚刚设置了帐户，也可能是您没有任何指向您网站的链接 这实际上是在查看反向链接，因此当您有反向链接时，它会告诉您总共拥有的反向链接数量，它还会告诉您实际链接到您的人，您可以查看完整报告其中，它会告诉你最受欢迎的内容，所以这会告诉你人们实际上被哪些内容吸引，是什么让他们真正想要链接回你的网站，你也会在底部看到它说您的数据是如何链接的，这实际上是您的锚文本，那么人们实际用来从他们的网站链接回您的网站的文本是什么，这样您就可以了解锚文本的多样性以及您是否需要现在也调整了其中的任何一个 内部链接 内部链接实际上是在多次查看从您的站点到您站点上其他页面的链接，一旦找到信息，您会发现这会在此处提供很多信息，但是很多次在这里他们向您显示页面已链接 他们有大量链接，但可能来自菜单，无论是在页眉还是页脚中，所以这对我来说并不总是很相关，但最好确保您是有内部链接，所以这是一个很好的提醒，它还提醒您，如果您有较新的页面，您可以链接回旧页面，或者让您的旧页面链接到您的较新页面，以真正了解 Google 如何抓取您的整个网站并成为如果您点击手动操作，现在还可以通过您的网站传递链接汁，以帮助对其他一些页面进行排名您总是想看到的是这条消息就在这里没有发现手动网络垃圾邮件操作如果出于任何原因谷歌已经给你一个手册他们将在此处告诉您的操作 他们将告诉您他们这样做的原因，以便您可以返回并立即解决问题，如果您收到手动操作，这通常是因为您有一些不好的链接到你的网站或者他们是 v 非常不自然的链接，因此您想完成删除这些链接的过程如果您的网站被黑客入侵并且尚未解决如果您的网站上有大量垃圾邮件，这也可能发生这种情况，这时您会看到惩罚对于精简内容，如果您的网站确实没有太多价值，或者您的文字很少，您不必担心手动操作如果您正在构建一个高质量的网站，但任何时候都有任何垃圾邮件正在发生或更多 blackhat，因为他们说您可能会接受 Google 的手动操作are targeting users who speak a specific language or who are in a specific country and this is your way of telling Google that you really want to target visitors in France for example so in the language section let's say you have a website that has multiple languages then you want to point people from specific countries to the page that actually has the specific language that they would be looking for so this is actually code that will go directly on to the web page so that you can direct users to the correct page so this is the code that you would actually insert to your webpage to give you an idea of what that would look like and then that would be found here this is Google's way of telling you that they recognize these tags and that they'll direct users to the right page now under country now let's say you are targeting users in France again if you have a country specific extension then Google is already going to recognize that you are targeting users in that specific country but if you keep your domain more generic so you're using a.com a net org anything that's not country specific but you still want to target specific countries then you want to let Google know that here and you can do that by selecting target users in and then you can select from any country and you can click Save and that is going to update that for you and lastly we have mobile usability so again when you have a site that is just set up Google's not going to have any information for you will happen is when they do have the information money for you they take a look at your site they're going to let you know if there's any issues that they see for presenting your site to mobile users so here for example this one is saying that there's a small font size and they're going to tell you which specific pages they see this on so these are very easy issues to correct you simply go to that page you increase the font size and you're done so this gives you a few different things that you can do to improve your mobile usability which in turn is going to help you increase your rankings as you are compliant with what Google is saying is best for their visitors now we've already covered search appearance and search traffic so we have a better idea of how we can help Google to display our site better in search results and also how to better analyze the traffic that is coming to our website and better help Google target the right visitors for us so now it's time to move on to the Google index section now there are a number of options here in this particular section we have the index status so this is where you can go if you want to find out how many pages Google has actually indexed on your site so this is going to show you let's say if you submit a sitemap and their next call you can see how many pages have actually been indexed and it's also going to show you when you've had additional pages become indexed and also if you've had a decrease in pages that are being indexed so you can identify if there's any issues that are going on now don't be concerned if you don't see a hundred percent of your pages being indexed that's normal that happens but you want to get your number close to the total number of pages typically that y ou have on your website and ideally as you're adding additional content you should see this number continue to rise as well now if you are seeing a lower number of pages and you would be expecting or it's not near that 100 percent mark then you can click on the Advanced tab and that will let you know if there's any pages that you've actually blocked search engines from indexing so let's say if in your robots.txt file which is the file where you can actually tell certain search bots not to actually index the pages or not to access your site that could be a part of the problem as well but this typically is where you're going to block any let's say WordPress logins or if you have private web pages anything that you don't want displayed in search results or that there is no need for Google to crawl you would put those in this file another option is if you are not seeing enough pages is to also go back and look at your sitemap to make sure that you have all of the pages actually listed in t here it may just be time for you to update your sitemap and resubmit that to Google – they can consider indexing additional pages as well now moving on to the content keywords section this is where Google actually analyzes your site and they search your site for the keywords that appear the most frequently and then they give you a full list of all the keywords that they find starting with the one that is the most prevalent a couple ways I like to use this content keyword section is to see if there is any keywords that I would like to have more content about or that I could really improve my rankings for is if there's something that I'm not really targeting as much as I could another reason I like to visit this section is for more of a security standpoint sometimes our sites can be hacked or they can have malware and we may not know so we can look for signs of this and one of the ways we can do that is by looking for content keywords and if on this list you see any keywords that you kno w you haven't talked about on your site or let's say you're running a gardening site or a local plumbing business website but then you see a keywords about gambling or some sort of pharmaceutical keywords then that is a sign that there's something going on and that allows you to catch it and take action on it before it really becomes a bigger problem now we can also take a look at blocked resources and the blocked resources section is if you have particular code that you have blocked search engines from looking at so this could be CSS for example or your JavaScript files and Google could not see how you actually display your site to searchers then they're going to list an error here because they want to be able to also see how you actually display your site to the visitors so this is the easy way to know if that content has been blocked by the developer let's say and this will help you to make sure that Google is indexing your site and making sure that they can see your website like th ey want to now the last section is remove URLs now hopefully this is something that you will never be using because this is really only to be used in emergency situation so Google really doesn't want you to use this unless it's absolutely crucial so if let's say you have confidential information that has gotten out in search results and you want to make sure that you can temporarily hide that page this is where you can go to do that to make sure that that page does not display but you don't want to use this for anything simple so if you have like a 404 error or there's just a page that you don't really want to drive a lot of traffic to for one reason or another you want to make sure that you're handling that directly on your site versus going to Google and asking them to remove it so again this is just more for emergency situations now the final section we have here is the cross-section and this is all about Google actually sending out their bot to actually crawl your website to index your pages and to notify you if there are any issues that they come across during this crawl so the first section here that we want to pay attention to is the crawl errors and you're actually going to see this from your dashboard when you log in ideally you're going to want to see a screen that looks like this where you have all green you have all checkmarks it's not displaying any errors but if there are any errors whether this is pages not found if they're being redirected to a bad page if you have any pages that are being blocked if they're finding any server errors they're going to lose that specifically here they're going to let you know what page they found it on and which error is the most important to fix and then you'll be able to find additional information on how to actually go about fixing it so it's very helpful the next section is crawl stats so here it's going to give you a few different charts that you can take a look at this is going to show you the number of pages tha t are crawled each day and the total amount of content that's actually downloaded each day and so this is showing you how much content they're actually analyzing to index and then below that you'll see how much time they actually spend at crawling the website so the two things to pay attention here is over time you want to see that they're calling more and more pages because you should be adding more more pages more and more content to your website if you're not finding this number going up then this is where you want to look into this a little bit more and you can start by just looking at your sitemap and seeing if it's really showing all of your pages as well you also want to take a look at the amount of time that Google's feds crawling your site because the more time that it takes them this should really be a red flag as well because Google wants to see a fast loading site so if it's taking them a long time it's likely because your site is not really loading fast so that is going to help you really identify if there's something going on in your website or if maybe it's just the host that you're working with so you can help them better crawl the website now fetch as Google is a neat tool because this actually allows you to enter your website or just enter a specific webpage and you can also select the type of device that you want to check it for and then you can just click fetch and this is going to send Google to your site so that they can show you how they actually see your website and how visitors actually see your website so you can make sure that it matches so here if we're looking at a desktop version of the site you can get a screenshot here of the site and you can make sure that it looks the same so this is a good sign it means that that both visitors and search bots are seen the same website now we also have a robots.txt tester and we talked a little bit about robots.txt already and this is going to show you what is actually seen by search bots when they' re looking at your site and it's going to show you what you have asked search bots not to actually look into or index on your website and what it is that you do want them to look into so if you actually want to test something so let's say if you want to see a particular page is actually blocked you can go ahead and enter the URL here and you can test that out and it's going to let you know so if you're not really familiar with robots.txt you and your concern that maybe a particular search bot is not allowed to crawl a particular page or particularly data on your website then you can do a search for that here and test that out and that'll allow you to in Google Search Console make any changes to your actual robots.txt file to help search BOTS better index your site now a very very important section here is the sitemap section and this is what a lot of people use a Google search console account for so right now we don't have any sitemaps and this will be the case when you first start you r account so you can simply click add or test sitemap and this is going to let you submit a sitemap but to also go back and test it to make sure that Google can actually see your sitemap so you'll need to actually upload one so there's lots of ways that you can do it you can do it manually there's also lots of tools online where if you have a smaller site you can just throw in the URL and you can let them know how often you update your site and click start and for up to five hundred pages it's going to create a sitemap for you you can upload that to your site and then you'll be able to submit the you all here and you have uploaded a sitemap for Google to use when they crawl your site for the next time but really in your sitemap you want to be honest about haften your content is changing so if you have let's say a news feed and you know you're constantly updated every hour you want to let them know that if you do it weekly monthly yearly then you want to be honest about that as well bec ause there's really no reason to send Google back to your site to ask them to continually crawl your website and index to make pages if you don't actually have any new content for them to index now when you do have a sitemap that has already been submitted you'll be able to see how much content is on the sitemap how much has actually been submitted how many pages have actually been indexed you can break that down by my web pages images videos so it'll show you all of that information and that's very helpful lastly now we have URL parameters now this is actually one that if you are not familiar with URL parameters that doesn't ring a bell you don't know how to actually work with parameters then this is a section you're going to want to stay away from really because using this incorrectly can really harm how your site appears in search results so if this is something you are familiar with that I would encourage you to go ahead and look into this section if it's something that you would n eed but this is really to show Google when you have the same content on your website but they actually tag it differently at the end of the page name this can help Google know which content to display but like I said if that doesn't make sense to you then I would leave that section alone now the final section we need to look at is the security issues section now obviously any security issue is a very big issue that you should pay attention to so as Google crawls your website if they find any security related issues at all they're going to list them all here and that's obviously something you want to jump on top of immediately so ideally you do want to see this screen here that they have not detected any security issues and this is a good place to come if for instance you are searching for your site and in search results you see a notice that Google puts up if they find any malware on a site that actually warns visitors not to like there that's a good indicator that something is going o n that Google starting to find a problem so that you can come here and this is going to actually give you resources as well if your site has been hacked if there's any malware that's been put on your website this is going to give you the steps to take to actually go about resolving those issues as well as I mentioned earlier on if you need additional help with setting up the Google search console account or really interpreting any of the data that it provides you you can go to this Help section and put in your question here and it will give you documentation about it that's pretty straightforward and very helpful there's also this other resources section here down at the bottom and this is going to give you a variety of sources as it relates to the Google search console and in improving your site for search results so hopefully by now you can see just how important your Google search console account is and that it's very very valuable tool to have when you are working on a website espe cially if you are working to rank a website in search engines Google is going to tell you any issues that they find they're going to give you this free information and you can really use this as a blueprint to help increase your rankings and to help know what Google sees when they look at your site so if you haven't already go set up your Google Search Console account make sure to regularly check in on it and make sure that you have set up to be notified of any issues that Google finds if you have any questions about Google search console please leave them in the comment section thank you for reading our blog.